Company: Wondersauce
The Brief
Hodinkee, an influential advisor for watch connoisseurs, in collaboration with Wondersauce, a digital agency based in New York, was in charge of welcoming Tudor (a watch company under Rolex) for its launch in the U.S. market with a brand new marketing/publishing site. Under the direction of Creative Director Brett Waszkelewicz, the Wondersauce team was to bring a contemporary yet avant garde look to the new Tudor + Hodinkee site, which would not only inform but embrace the new American watch community.
The Task
Objective
Design a website for Tudor’s intro to the U.S. Market
Timeline
4 Months
Impact
14% Boost in sales after 1 year of (redesign) launch
Strategy
Since Tudor has a long history within the watch world, our strategy was create an editorial feel for the watch connoisseurs
Accolades
Feature at design forums like SiteInspire.com
Year
2013
Company Type